Description: Wirkung von Private Label Brands auf Retailer Brands by Florian Horstmann Estimated delivery 3-12 business days Format Paperback Condition Brand New Description Florian Horstmann baut ein Modell auf, das die Profilierungsfähigkeit von Private Label Brands fÜr Retailer Brands untersucht. Publisher Description Florian Horstmann baut ein Modell auf, das die Profilierungsfähigkeit von Private Label Brands fÜr Retailer Brands untersucht. Durch die Analyse verschiedener Private Label Brand Typen und unterschiedlicher Formen der Markenarchitekturstrategie werden Differenzen der Wirkung von Private Label Brands auf Retailer Brands innerhalb einer breit angelegten empirischen Untersuchung berÜcksichtigt. Der Autor zeigt auf Basis der empirischen Ergebnisse, wie Private Label Brands zielgerichtet zur Profilierung von Retailer Brands eingesetzt werden können. Author Biography Dr. Florian Horstmann promovierte bei Univ.-Prof. Dr. Christoph Burmann am Lehrstuhl fÜr innovatives Markenmanagement (LiM®) an der Universität Bremen. Details ISBN 365818258X ISBN-13 9783658182588 Title Wirkung von Private Label Brands auf Retailer Brands Author Florian Horstmann Format Paperback Year 2017 Pages 278 Edition 1st Publisher Springer-Verlag Berlin and Heidelberg GmbH & Co. KG GE_Item_ID:151453361; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love! Shipping & Delivery Times Shipping is FREE to any address in USA. Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated. International deliveries will take 1-6 weeks. NOTE: We are unable to offer combined shipping for multiple items purchased. This is because our items are shipped from different locations. Returns If you wish to return an item, please consult our Returns Policy as below: Please contact Customer Services and request "Return Authorisation" before you send your item back to us. Unauthorised returns will not be accepted. Returns must be postmarked within 4 business days of authorisation and must be in resellable condition. Returns are shipped at the customer's risk. We cannot take responsibility for items which are lost or damaged in transit. For purchases where a shipping charge was paid, there will be no refund of the original shipping charge. Additional Questions If you have any questions please feel free to Contact Us. Categories Baby Books Electronics Fashion Games Health & Beauty Home, Garden & Pets Movies Music Sports & Outdoors Toys
Price: 76.48 USD
Location: Fairfield, Ohio
End Time: 2024-10-21T02:48:29.000Z
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Item Specifics
Restocking Fee: No
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
Refund will be given as: Money Back
ISBN-13: 9783658182588
Type: NA
Publication Name: NA
Book Title: Wirkung Von Private Label Brands Auf Retailer Brands : Möglichkeiten Zur Markenprofilierung Im Deutschen Lebensmitteleinzelhandel
Number of Pages: Xxvi, 278 Pages
Language: German
Publisher: Springer Fachmedien Wiesbaden Gmbh
Publication Year: 2017
Topic: Marketing / General, Graphic Arts / Branding & Logo Design, Consumer Behavior
Illustrator: Yes
Genre: Design, Business & Economics
Item Weight: 16 Oz
Author: Florian Horstmann
Item Length: 8.3 in
Book Series: Innovatives Markenmanagement Ser.
Item Width: 5.8 in
Format: Trade Paperback
