Description: The Coffee Visionary by Jasper Houtman This is the story of the life and work of Alfred Peet, the man behind the iconic West Coast coffee brand Peets Coffee, and how he led the revolution of specialty coffee in the United States FORMAT Hardcover LANGUAGE English CONDITION Brand New Publisher Description "The coffee tells my story." -Alfred PeetAt a time when most Americans drank coffee percolated from canned grounds, the son of a coffee roaster from a small town in the Netherlands laid the foundation for specialty coffee in the United States. When Alfred Peet opened Peets Coffee, Tea & Spices in Berkeley, California, in 1966, and started selling small batches of on-site, hand-roasted coffee beans, the renowned roastmaster had no way of knowing that he was brewing a coffee revolution and defining the coffee culture we know and love today. Author Biography Jasper Houtman is an editor for the Dutch financial daily Het Financieele Dagblad and has twenty-five years experience in writing for magazines and newspapers in the Netherlands. Traveling through Guatemala and Honduras in 2004, he became interested in coffee, which led to a fascination for the story of Alfred Peet, who is relatively unknown in his motherland, the Netherlands. Review 4.5/5 stars "This book tells us of the success of his undertaking through Peets constant search for the worlds best coffee beans . . . The book is beautifully designed . . ." —San Francisco Book Review Review Quote 4.5/5 stars "This book tells us of the success of his undertaking through Peets constant search for the worlds best coffee beans . . . The book is beautifully designed . . ." -- San Francisco Book Review Description for Sales People Offers an insider look at the life and work of Alfred Peet, the man behind the iconic West Coast coffee brand Peets Coffee, and tells the story of how he paved the way for the rise of the specialty coffee movement in the United States Draws from high-profile interviews with some of the friends, family members, and colleagues who were closest with Alfred Peet, offering a special insight into what it was like to live and work with the man himself Unveils the ways in which Alfred Peet taught and inspired a generation of coffee makers, helping to nurture a commitment to quality that would turn so many fledgling businesses--including Starbucks, Spinelli Coffee Roasters, and Weavers Coffee & Tea--into fixtures of the coffee world Details ISBN1944903380 Author Jasper Houtman Short Title COFFEE VISIONARY Pages 208 Language English ISBN-10 1944903380 ISBN-13 9781944903381 Format Hardcover Year 2018 Subtitle The Life and Legacy of Alfred Peet Place of Publication California Country of Publication United States NZ Release Date 2018-08-23 US Release Date 2018-08-23 UK Release Date 2018-08-23 Publisher Cameron & Company Inc Publication Date 2018-08-23 Imprint Cameron & Company Inc DEWEY 647.95092 Audience General AU Release Date 2018-11-12 Illustrations Illustrations We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! TheNile_Item_ID:139247719;
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Item must be returned within: 30 Days
Format: Hardcover
Language: English
ISBN-13: 9781944903381
Author: Jasper Houtman
Type: Does not apply
Book Title: The Coffee Visionary
