Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:Superior Customer Value: Finding And Keeping Customers In The Now EconomyISBN13:9780815390930ISBN10:0815390939Author:Weinstein, Art (Author)Description:Superior Customer Value Is A State-Of-The-Art Guide To Designing, Implementing And Evaluating A Customer Value Strategy In Service, Technology And Information-Based Organizations A Customer-Centric Culture Provides Focus And Direction For An Organization, Driving And Enhancing Market Performance By Benchmarking The Best Companies In The World, Weinstein Shows Students And Marketers What It Really Means To Create Exceptional Value For Customers In The Now Economy Learn How To Transform Companies By Competing Via The 5-S Framework - Speed, Service, Selection, Solutions And Sociability Other Valuable Tools Such As The Customer Value Funnel, Service-Quality-Image-Price (Sqip) Framework, Servqual, And The Customer Valueretention Model Frame The Reader's Thinking On How To Improve Marketing Operations To Create Customer-Centered Organizations This Edition Features A Stronger Emphasis On Marketing Thinking, Planning And Strategy, As Well As New Material On The Now Economy, Millennials, Customer Obsession, Business Models, Segmentation And Personalized Marketing, Customer Experience Management And Customer Journey Mapping, Value Pricing, Customer Engagement, Relationship Marketing And Technology, Marketing Metrics And Customer Loyalty And Retention Built On A Solid Research Basis, This Practical And Action-Oriented Book Will Give Students And Managers An Edge In Improving Their Marketing Operations To Create Superior Customer Experiences Binding:Paperback, PaperbackPublisher:ROUTLEDGEPublication Date:2018-12-13Weight:0.67 lbsDimensions:0.47'' H x 9'' L x 6'' WNumber of Pages:222Language:English
Price: 76.5 USD
Location: USA
End Time: 2024-11-26T11:19:26.000Z
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Book Title: Superior Customer Value: Finding And Keeping Customers In Th...
Item Length: 8.9in
Item Height: 0.2in
Item Width: 7.4in
Author: Art Weinstein
Publication Name: Superior Customer Value : Finding and Keeping Customers in the Now Economy
Format: Trade Paperback
Language: English
Publisher: Routledge
Publication Year: 2018
Type: Textbook
Item Weight: 11.2 Oz
Number of Pages: 206 Pages
