Strategic Sport Communication: Traditional and Transmedia Strategies for a Globa

Description: FREE SHIPPING UK WIDE Strategic Sport Communication by W. Timothy Coombs, Jennifer L. Harker Authors Coombs and Harker provide step-by-step guidance on how the strategic communication process can be applied to sports communication for individual athletes, teams, and leagues, offering an ideal text for undergraduate and graduate courses in public relations or strategic communication and sport communication. FORMAT Paperback CONDITION Brand New Publisher Description Authors Coombs and Harker provide step-by-step guidance on how the strategic communication process—an integration of marketing communication, public relations, and advertising—can be applied to sports communication for individual athletes, teams, and leagues.The book is founded on the premise that the strategic communication process in sport communication is grounded in understanding the fans and sources of revenue. Looking at sports globally, it offers readers the traditional multi-step, linear approach to strategic communication message development along with the transmedia narrative transportation method, a non-linear approach that centers on narratives to engage target audiences and urge them to contribute their own material to messaging. With case studies and practical examples, it also highlights additional issues such as race and gender, social media, ethics, and athlete health. It is an ideal text for undergraduate and graduate courses in public relations or strategic communication and sport communication.An online instructors manual accompanies the text, including lecture slides; a sample strategic sports communication plan; a test bank; links to key web sites that discuss sports and sports communication concerns; links to case studies with class discussion prompts; sample assignments; a sample course syllabus; and suggestions for further reading. Please Author Biography W. Timothy Coombs (Ph.D., Purdue University) is a full professor in the Department of Communication at Texas A&M University and holds the Abell Endowed Professorship in Liberal Arts. He was the 2002 recipient of the Jackson, Jackson & Wagner Behavioral Science Prize from the Public Relations Society of America and the 2013 Pathfinder Award from the Institute of Public Relations in recognition of his research contributions to the field and to the practice.Jennifer L. Harker (Ph.D., The University of North Carolina at Chapel Hill) is an assistant professor of strategic communication in the Reed College of Media at West Virginia University. She researches sport communication, stakeholder perceptions, and media business models/product marketing. Table of Contents 1. Sport Communication, Strategic Communication, and Strategic Sport Communication: Defining Our Terms 2. Sport as an Industry 3. Sports Fans 4. Scanning and Monitoring 5. Researching and Refining Opportunities and Threats 6. Planning: Creating Guidance for Action 7. Communicating: Creating the Final Messages 8. Evaluating: Assessing Success or Failure and Learning 9. A Transmedia Narrative Transportation (TNT) Approach to Strategic Communication: An Alternative Perspective 10. Culture and Sport 11. Athlete Health and Safety 12. Crisis Communication and Reputation Management in Sports Review "This text offers practical applications and important contemporary strategic planning for modern sport strategic communication. This text incorporates vital elements of public relations, marketing, and strategic communication tactics along with crisis communication aspects that will help students apply best practices to sport."Betsy Emmons, Samford University, USA"This text offers practical applications and important contemporary strategic planning for modern sport strategic communication. This text incorporates vital elements of public relations, marketing, and strategic communication tactics along with crisis communication aspects that will help students apply best practices to sport."Betsy Emmons, Samford University, USA Details ISBN0367898721 Author Jennifer L. Harker Publisher Taylor & Francis Ltd Year 2021 ISBN-10 0367898721 ISBN-13 9780367898724 Publication Date 2021-09-16 UK Release Date 2021-09-16 Format Paperback Imprint Routledge Place of Publication London Country of Publication United Kingdom Pages 172 AU Release Date 2021-09-16 NZ Release Date 2021-09-16 Illustrations 9 Tables, black and white; 10 Line drawings, black and white; 10 Illustrations, black and white Subtitle Traditional and Transmedia Strategies for a Global Sports Market Alternative 9780367902995 DEWEY 070.449796 Audience Tertiary & Higher Education We've got this At The Nile, if you're looking for it, we've got it. 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