Description: Strategic Copywriting by Edd Applegate Estimated delivery 3-12 business days Format Hardcover Condition Brand New Description A detailed guide to proven strategies and techniques used in writing and designing successful ads for various print, broadcast, and social media. Publisher Description When it comes to attracting consumers through advertising, which words, phrases, and techniques are most effective? Strategic Copywriting, a detailed how-to guide, introduces students to time-tested strategies for writing and designing successful ads.In this second edition, Edd Applegate explains the core principles that have guided advertising for decades, from knowing the audience to crafting a compelling message. Next, proven techniques for producing specific kinds of advertising—whether for newspapers, magazines, or other print media, for broadcast radio or television, or for social media and online/mobile platforms—are addressed in step-by-step detail. Throughout, Applegate walks readers through real advertisements from advertising agencies of all sizes across the United States to illustrate what works—or not—and why. Author Biography Edd Applegate has taught undergraduate and graduate courses in advertising and mass communications for more than 30 years. His numerous publications include The Rise of Advertising in the United States and Cases in Advertising and Marketing Management (with Art Johnsen). He has been honored with fellowships and grants from organizations including the Donald and Geraldine Hedberg Foundation, the Direct Marketing Educational Foundation, the Annenberg Washington Program, the Freedom Forum Media Studies Center, the Gannett Foundation, the Missouri Commission on Humanities, and the National Endowment for the Humanities, among others. Details ISBN 1442244070 ISBN-13 9781442244078 Title Strategic Copywriting Author Edd Applegate Format Hardcover Year 2015 Pages 310 Edition 2nd Publisher Rowman & Littlefield GE_Item_ID:96438719; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love! Shipping & Delivery Times Shipping is FREE to any address in USA. Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated. International deliveries will take 1-6 weeks. NOTE: We are unable to offer combined shipping for multiple items purchased. This is because our items are shipped from different locations. Returns If you wish to return an item, please consult our Returns Policy as below: Please contact Customer Services and request "Return Authorisation" before you send your item back to us. Unauthorised returns will not be accepted. Returns must be postmarked within 4 business days of authorisation and must be in resellable condition. Returns are shipped at the customer's risk. We cannot take responsibility for items which are lost or damaged in transit. For purchases where a shipping charge was paid, there will be no refund of the original shipping charge. Additional Questions If you have any questions please feel free to Contact Us. Categories Baby Books Electronics Fashion Games Health & Beauty Home, Garden & Pets Movies Music Sports & Outdoors Toys
Price: 192.48 USD
Location: Fairfield, Ohio
End Time: 2024-11-07T04:27:11.000Z
Shipping Cost: 0 USD
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Item Specifics
Restocking Fee: No
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
Refund will be given as: Money Back
ISBN-13: 9781442244078
Book Title: Strategic Copywriting
Number of Pages: 310 Pages
Language: English
Publication Name: Strategic Copywriting : How to Create Effective Advertising
Publisher: Rowman & Littlefield Publishers, Incorporated
Publication Year: 2015
Item Height: 1 in
Subject: E-Commerce / Internet Marketing, Business Writing, Advertising & Promotion
Features: Revised
Type: Textbook
Item Weight: 29.7 Oz
Item Length: 10.2 in
Subject Area: Business & Economics
Author: Edd Applegate
Item Width: 7.2 in
Format: Hardcover
