Description: Presents 10 real-world examples of managers who have creatively solved organisational problems. Jeanne Liedtka has been involved in the corporate strategy field for more than thirty years. Andrew King has a faculty appointment to the Darden School of Business as a research associate for the Batten Institute. Kevin Bennett is a manager for marketing and partnership development at Personal, a technology start-up in Washington, D.C. Foreword 1. Dispelling the Moses Myth 2. Reimagining the Trade Show Experience at IBM 3. Postmerger Integration at Suncorp 4. Transforming B2B Customer Engagement at 3M 5. Rethinking Strategic Planning at SAP 6. Redesigning the Customer Contact Center at Toyota 7. Social Networking at MeYou Health 8. Industry Collaboration in Financial Services with the FiDJI Project 9. Rethinking Subsidized Meals for the Elderly at The Good Kitchen 10. Engaging the Citizens of Dublin 11. Scaling a Design Thinking Competency at Intuit 12. Where Do We Go from Here? Postscript. Educating Managers for Design
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EAN: 9780231163569
UPC: 9780231163569
ISBN: 9780231163569
MPN: N/A
Book Title: Solving Problems with Design Thinking: Ten Stories
Item Length: 22.9 cm
Item Weight: 0.36 kg
Publisher: Columbia University Press
Publication Year: 2013
Subject: Business
Item Height: 229 mm
Number of Pages: 232 Pages
Language: English
Publication Name: Solving Problems with Design Thinking: Ten Stories of What Works
Type: Textbook
Author: Jeanne Liedtka, Kevin Bennett, Andrew King
Item Width: 152 mm
Format: Hardcover
