Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:Marketing Research For Non-Profit, Community And Creative OrganizationsISBN13:9780750687607ISBN10:0750687606Author:Kolb, Bonita (Author)Description:'Marketing Research For Non-Profit, Community And Creative Organizations' Is A Comprehensive Guide To Conducting Research Methods Within The Non-Profit Sector Highly Practical, The Purpose Of The Book Is Two-Fold Firstly, It Aims To Educate The Readers On How Research Can Be Utilized To Help Their Organization Reach Its Goals Secondly, It Shows How To Conduct Different Methods Of Research, Including Focus Groups, Interviews, Projective Techniques, Observations And Surveys, And How To Use The Findings Of These To Improve Products, Target Customers And Develop Effective Promotions Concise And Well-Structured, The Text Provides A Step-By-Step Process To Help The Reader Understand And Apply The Various Research Methodologies 'Marketing Research For Non-Profit, Community And Creative Organizations' Is Designed For Students And Will Also Be Invaluable For Managers Working Within Non-Profit Or Creative Environments Binding:Paperback, PaperbackPublisher:ROUTLEDGEPublication Date:2008-08-01Weight:1.56 lbsDimensions:0.69'' H x 9.63'' L x 7.53'' WNumber of Pages:286Language:English
Price: 74.97 USD
Location: USA
End Time: 2024-11-26T11:18:28.000Z
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Book Title: Marketing Research For Non-Profit, Community And Creative Or...
Number of Pages: 286 Pages
Language: English
Publication Name: Marketing Research for Non-Profit, Community and Creative Organizations
Publisher: Routledge
Publication Year: 2011
Subject: Marketing / General, Nonprofit Organizations & Charities / Management & Leadership, General, Management
Item Height: 0.7 in
Item Weight: 25.6 Oz
Type: Textbook
Subject Area: Business & Economics
Author: Bonita Kolb
Item Length: 9.6 in
Item Width: 7.5 in
Format: Trade Paperback
