Marketing Entry Strategy Formulation (Classic Reprint)

Description: This book introduces a system of models, measurements, and competitive strategy frameworks designed to assist in making data-driven decisions regarding market entry strategy development, improving the likelihood of successful product launch and profitability. The author presents a hierarchical approach to defining the competitive structure of a market based on the theory of choice by elimination of aspects. The author presents methods for estimating individual probabilities of purchase using logit procedures and developing and testing alternative hierarchies based on their ability to describe choices when consumers are forced to switch from their preferred product. The book also presents methods for assessing competitive vulnerability with perceptual maps and estimating order of entry effects based on an analysis of new consumer products, which can be used to reduce the sales potential of later entrants. Furthermore, the author provides methodologies for calculating profit potential and conducting risk, return, and investment tradeoffs to support the development of an entry strategy. An application of the models and measurements to market segmentation and strategy formulation in the coffee industry is provided as an example of the book's practical application. The author's unique approach to defining and analyzing the competitive structure of a market, combined with the empirical evidence and detailed examples provided, offers valuable insights for business leaders and marketing professionals seeking to develop successful market entry strategies. Forgotten Books publishes hundreds of thousands of rare and classic books.This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works. This text has been digitally restored from a historical edition. Some aesthetic errors may persist, however it has been deemed that any such will not detract from the work's significant historical value. The digital edition of all books may be viewed on our website before purchase.

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End Time: 2024-08-28T09:07:23.000Z

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