Description: ISBN-10: 0130175781 Format: Book, HARDCOVERISBN-13: 9780130175786 Publication Year: 2001 Author: Donald Baack, Kenneth E. Clow Language: English ISBN: 9780130175786 Detailed item infoSynopsisThis volume takes a broader approach than Advertising or Promotions surveys and gives readers an integrated learning experience by incorporating Internet exercises and a Building an IMC Campaign project, with free Advertising Plan Pro software in every copy. The volume addresses integrated marketing communications, corporate image and brand management, consumer buyer behavior, business-to-business buyer behavior, promotions opportunity analysis, advertising management, advertising design, both theoretical and executional frameworks, IMC promotional tools and integration tools. For marketing professionals and ad agency account executives.Product IdentifiersISBN-100130175781ISBN-139780130175786Key DetailsAuthorDonald Baack, Kenneth E. ClowNumber Of Pages638 pagesFormatHardcoverPublication Date2001-08-14LanguageEnglishPublisherPrentice Hall PTRAdditional DetailsCopyright Date2002IllustratedYesDimensionsWeight50.8 OzHeight1.1 In.Width8.3 In.Length10.3 In.Target AudienceGroupCollege AudienceClassification MethodLCCN2001-034371LC Classification NumberHF5415.123.C58 2001Dewey Decimal658.8/02Dewey Edition23Table Of ContentTable Of Content some IMPRINTS ON FRONT COVER, A COUPLE OF SLIGHTLY BENT PAGES, IF NOT THIS, IT WOUD BE A BRAND NEW BOOK CHECK THE PICS. PLEASE
Price: 19.99 USD
Location: New City, New York
End Time: 2024-12-03T02:23:39.000Z
Shipping Cost: 6.88 USD
Product Images
Item Specifics
All returns accepted: ReturnsNotAccepted
Number of Pages: 638 Pages
Language: English
Publication Name: Integrated Advertising, Promotion, and Marketing Communications
Publisher: Prentice Hall PTR
Item Height: 1.1 in
Subject: Advertising & Promotion
Publication Year: 2001
Type: Textbook
Item Weight: 50.8 Oz
Subject Area: Business & Economics
Item Length: 10.3 in
Author: Kenneth E. Clow, Donald Baack
Item Width: 8.3 in
Format: Hardcover
