Description: Fundamentos de Marketing - 11b: Edicion (Spanish Edition) Paperback – Box set,Summary: MARKETING MODERNO. El campo del marketing. El dinámico ambiente del marketing. Planeación estratégica del marketing. Investigación e información de mercado. MERCADOS META. Mercado de consumo y comportamiento de compra de los consumidores. Mercados empresariales y comportamiento de las empresas. Segmentación del mercado y estrategias del mercado meta. PRODUCTO. Planeación y desarrollo del producto. Estrategias de la mezcla de productos. Marcas, empaque y otras características del producto. PRECIO. Determinación del precio. Matemáticas para el marketing. Estrategias de precios. DISTRIBUCION. Canales de distribución. Venta al detalle. Ventas al mayoreo y distribución física. PROMOCION. El programa promocional. Venta personal y administración de ventas. Publicidad, promoción de ventas y relaciones públicas. MARKETING EN CAMPOS ESPECIALES. Marketing de servicios en organizaciones lucrativas y no lucrativas. Marketing internacional. ADMINISTRACION DEL ESFUERZO DE MARKETING. Instrumentación y evaluación del marketing. Marketing: evaluación y perspectivas. Carreras en marketingBibliographic informationTitleFundamentos de marketingAuthorsWilliam J. Stanton, Michael J. Etzel, Bruce J. WalkerTranslated byCelia Ascencio LaraEdition11PublisherCompañía Editorial Ultra, 2000Original fromPurdue University ISBN * Payment* Payment is expected within 3 days of purchase. If there is no prior arrangement to extend payment expectancy a nonpayment claim will be filed with Ebay. *Returns* Returns are accepted for all items within the U.S.A (No Returns for International Customer's) unless otherwise noted in the listing. All items returned must be in original condition and may not have any additional flaws. If an item was sold "New With Tags" it must have all tags present. We do not accept returns due to clothing not fitting properly and we urge you to Please "SEE MEASUREMENTS" first to ensure proper fitting of garment. Buyers are responsible for paying for shipping charges in the event of a return. *Shipping* We ship the majority of our Products within two business day, after payment clears. We hold the right to refuse shipment to particular countries or buyers. The United States Postal Service is currently experiencing major changes in it's operations. And is experiencing delays in all of their services, that are out of our control. We will provide you with a tracking number, so that you may monitor your purchase. so that you can contact USPS. *International Buyers* Returns are not accepted for International Buyers. We are not liable for lost, damaged or stolen items. There is no tracking information provided for the International packages as the majority of our Clothing items will be shipped First Class International (Less than 4 Pounds). We please advise you to "Buy at your own risk" when purchasing internationally as the package is out of our control once it leaves the United States. Please be aware that depending on where you live packages may take weeks or even months to arrive. If you have any questions regarding shipment to your country or concerns you may have please feel free to contact us first
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Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
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Book Title: Fundamentos de Marketing - 11b: Edicion
Signed: No
Book Series: na
Narrative Type: Nonfiction
Age Level: Adults
Publisher: McGraw-Hill
Original Language: Spanish
Intended Audience: Young Adults, Adults
Inscribed: No
Vintage: No
Personalize: No
Format: Box Set
Language: Spanish
Personalized: No
Author: McGraw Hill
Features: Softcover
Genre: Marketing
Topic: Marketing
