Description: Fashion Brands : Branding Style from Armani to Zara, Paperback by Tungate, Mark, ISBN 0749464461, ISBN-13 9780749464462, Brand New, Free shipping in the US Tungate, a journalist specializing in media, marketing, and communication, examines the world of fashion from a brand perspective. He draws on interviews with individuals working in fashion to detail the history of fashion brands; the creation of successful brands like Burberry and Diesel; the growing connection between haute couture and high street, with examples like H&M, Zara, and Uniqlo; designers as brands; stores as the keys to brands; the creation of trends; fashion advertising; the influence of photographers, models, celebrities, and magazines; collections and fashion shows; new products like accessories and fragrances; retro brands that have been retooled, such as Gucci; increased marketing towards men; sports brands; the influence of bloggers; the rise of fakes; vintage clothing; and sweatshops and labor issues. Updated, this edition includes information on topics like social media and technology, and the increasing importance of children's fashion. Annotation ©2012 Book News, Inc., Portland, OR ()
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Book Title: Fashion Brands : Branding Style from Armani to Zara
Number of Pages: 240 Pages
Publication Name: Fashion Brands : Branding Style from Armani to Zara
Language: English
Publisher: Kogan Page, The Limited
Item Height: 0.5 in
Subject: Marketing / General, Consumer Guides, Industries / Fashion & Textile Industry, Advertising & Promotion
Publication Year: 2012
Type: Textbook
Item Weight: 12.9 Oz
Author: Mark Tungate
Subject Area: Référence, Business & Economics
Item Length: 9.2 in
Item Width: 6.1 in
Format: Trade Paperback
