Description: Business Research : An Illustrative Guide to Practical Methodological Applications in Selected Case Studies, Hardcover by Buys, Pieter (EDT); Oberholzer, Merwe (EDT), ISBN 9811994781, ISBN-13 9789811994784, Like New Used, Free shipping in the US This book focuses on research methodologies that apply to business research, particularly for researchers and managers embarking thereon to support managerial decision-making in the industry. In doing so, th's objective is to guide business researchers in identifying, defining, and applying rigorous academic methodologies that will enable them to formulate, design, and execute effective research that answers their specific management problems. Such guidance can empower organizational managers to understand that business research can contribute to practical solutions to actual problems experienced in the industry. In addition, by emphasizing the integrative nature between (1) academic research and (2) experienced industry problems, it becomes possible to foster an awareness of such research's potential impact on organizational performance management, sustainability, and resilience. With that, attention is given to narrowing the gap between theory and practice, which requires that fundamentals of scientific research be adhered to while maintaining the delicate balance between a practice-friendly guide to pragmatically sound and academically rigorous business research.
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Book Title: Business Research : An Illustrative Guide to Practical Methodological Applications in Selected Case Studies
Number of Pages: Xxx, 392 Pages
Language: English
Publisher: Palgrave Macmillan
Publication Year: 2023
Topic: Operations Research, Management
Illustrator: Yes
Genre: Business & Economics
Item Weight: 23.9 Oz
Item Length: 8.3 in
Author: Merwe Oberholzer
Item Width: 5.8 in
Format: Hardcover
