Branding Inside Out : Internal Branding in Theory and Practice, Paperback by ...

Description: Branding Inside Out : Internal Branding in Theory and Practice, Paperback by Ind, Nicholas (EDT), ISBN 074947890X, ISBN-13 9780749478902, Brand New, Free shipping in the US Written in plain language for those in marketing, this book presents the latest theoretical frameworks and practical guidelines for internal branding and creating an organizational culture of customer-focused employees who transmit brand messages to customers. Techniques are demonstrated with real case examples from large companies. b&w photos, screenshots, graphics, summary charts, and examples of advertisements are included. Annotation ©2018 Ringgold, Inc., Portland, OR ()

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Restocking Fee: No

Return shipping will be paid by: Buyer

All returns accepted: Returns Accepted

Item must be returned within: 14 Days

Refund will be given as: Money Back

Book Title: Branding Inside Out : Internal Branding in Theory and Practice

Number of Pages: 224 Pages

Language: English

Publication Name: Branding inside Out : Internal Branding in Theory and Practice

Publisher: Kogan Page, The Limited

Item Height: 0.5 in

Publication Year: 2017

Subject: Leadership, Marketing / General, Personal Success, Motivational, Development / Business Development

Item Weight: 12.2 Oz

Type: Textbook

Item Length: 9.2 in

Subject Area: Business & Economics

Author: Nicholas Ind

Item Width: 6.2 in

Format: Trade Paperback