Behavioral Data Analysis with R and Python: Customer-Driven Data for Real Busine

Description: Behavioral Data Analysis with R and Python by Florent Buisson Common data science algorithms and predictive analytics tools treat customer behavioral data, such as clicks on a website or purchases in a supermarket, the same as any other data. Instead, this practical guide introduces powerful methods specifically tailored for behavioral data analysis. FORMAT Paperback LANGUAGE English CONDITION Brand New Publisher Description Most of the data that companies collect is related to customer behaviors, such as clicks on a website or purchases in a supermarket. But data science algorithms and predictive analytics tools arent that specific, so customer data is treated the same way as, for example, astronomical or genomic data. This practical guide introduces powerful methods for behavioral data analysis that youre probably not aware of. Advanced experimental design will help you get the most out of your A/B tests, while causal diagrams will allow you to tease out causality from correlation even when you cant run experiments. Written in an accessible style for data scientists, business analysts, and behavioral scientists, this practical book provides complete examples and exercises in R and Python to help you gain more insight from your immediately. Understand the specifics of behavioral dataExplore the differences between measurement and predictionLearn how to clean and prepare behavioral dataDesign and analyze experiments to drive optimal business decisionsUse behavioral data to understand and measure cause and effectSegment customers in a transparent and insightful way Author Biography Florent Buisson is head of Behavioral Science at Allstate Insurance Company. He manages a team of behavioral scientists who run data analyses and implement behavioral interventions such as nudges.He previously worked for a French strategy consulting firm where he used economics and data analysis to answer complex measurement questions, for example building an index measuring the stability of agricultural policies in developing countries on behalf of the UN Food and Agriculture Organization. He also worked in specialty healthcare analytics, analyzing the behaviors of patients with severe diseases.Florent has published academic articles in journals such as the peer-reviewed Journal of Real Estate Research. He holds a Masters degree in econometrics as well as a Ph.D. in behavioral economics from the Sorbonne University in Paris. Details ISBN1492061379 Author Florent Buisson Short Title Behavioral Data Analysis with R and Python Pages 300 Language English Year 2021 ISBN-10 1492061379 ISBN-13 9781492061373 Format Paperback Subtitle Customer-Driven Data for Real Business Results Audience Professional and Scholarly Place of Publication Sebastopol Country of Publication United States AU Release Date 2021-06-30 NZ Release Date 2021-06-30 US Release Date 2021-06-30 Publication Date 2021-06-30 UK Release Date 2021-06-30 Imprint OReilly Media Birth 1956 Affiliation University of Melbourne, Australia Position Magazine Editor Qualifications J.D., Ed.D. Publisher OReilly Media DEWEY 150.285 We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! TheNile_Item_ID:132719583;

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