Description: Selling Lot of Old Articles / ChaptersHBR / Wharton / GeneralMarketing - New Product DevelopmentMBA / MarketingProgram Titles include:1-First Results from the 2003 Comparative Performance Assessment Study (CPAS) - Chapter 36 - By Adams-Bigelow - Pages 546 - 5712-Marketing and Discontinuous Innovation: The Probe and learn Process - California Management Review - By - Lynn, Morone, Paulson - Pages 8 - 373-The House of Quality - HBR - By Hauser and Clausing - Pages - 3 - 124-Redesigning Product Lines with Conjoint Analysis: How Sunbeam Does it - by Page and Rosenbaum - Journal of Product Inoovat Management - Pages - 120 - 1375-A Comparison of quality Function deployment and conjoint Analysis in new Product Design - By Pullman, Moore, Wardell - Journal of Product Innovation Management - Pages - 354 - 3636-Evaluating EZ pass - Marketing Research Chicago - By Vavra, Green, Krieger - Pages 177-Modeling the Evolution of Markets with Indirect Network Externalities: An Application to Digital Television - By Gupta, Jain, Sawhney - Marketing Science - Pages 396 - 4168-The PDMA Glossary for New Product Development - Pages 572 - 6149-New Drug development at Merck & Co - Wharton Case - Pages 10 (missing pages 7 - 12)10-Succeeding at New Products the P&G way: Work the Innovation Diamond - Working Paper - By Cooper and Mills - Product development Institute - Pages 911-Break-Throughs - 3M's Little Yellow Note Pads: "Never Mind. I'll Do It Myself" - By Nayak, Ketteringham - Page 50 - 7312-The Return map: Tracking Product Teams - By House and Price - HBR - Pages 34 - 4213-From Experience – The invisible Success Factors in Product Innovation - By Cooper - Journal of Innovation Management - Pages 47-6514-Prologue: Three Teapots - By Norman - Pages 11 Articles were used in MBA Program. Copyright material. No torn / missing pages (unless noted above). Pages are clean and are in great condition. Ships to within 3 business days with free tracking information after receiving the cleared payment. Please contact for more information / pictures before bidding / buying.
Price: 9.99 USD
Location: Gaithersburg, Maryland
End Time: 2024-12-08T22:21:54.000Z
Shipping Cost: 2.99 USD
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All returns accepted: ReturnsNotAccepted
Book Title: the House of Quality
Author: Harvard Business Review
Language: English
Subject: New Product development
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Color: 1- CPAS
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Color: 2- Marketing and Discontinuous Innovation
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Color: 4- Redesigning Product Lines with Conjoint Analysi
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Color: 5- Comparison of quality Function deployment and c
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Color: 10- Succeeding at New Products the P&G way
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Color: 13- From Experience – The invisible Success Factor
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Color: 14- Prologue: Three Teapots
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