Advertising and Promotion : An Integrated Marketing Communication

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Book Title: Advertising and Promotion : An Integrated Marketing Communication

Number of Pages: 864 Pages

Publication Name: Advertising and Promotion : an Integrated Marketing Communications Perspective with Powerweb

Language: English

Publisher: McGraw-Hill Higher Education

Publication Year: 2003

Item Height: 1.3 in

Subject: Advertising & Promotion

Type: Textbook

Item Weight: 72 Oz

Item Length: 11.1 in

Subject Area: Business & Economics

Author: George E. Belch, Michael A. Belch

Item Width: 8.7 in

Format: Hardcover