Description: 1929 Vintage Royal Gaillac Aperitif Cappiello Liquor Wine Poster Art 130x198cm The 1929 Vintage Royal Gaillac Aperitif Poster, designed by the famous Italian artist Leonetto Cappiello, exemplifies the bold and dynamic advertising style that made Cappiello one of the leading poster designers of his time. Cappiello, often referred to as the father of modern advertising, was known for his use of vivid colors and striking imagery to create posters that were both eye-catching and memorable. In this poster, the central figure is a triumphant cavalier, dramatically posed on a rearing white horse. With one hand holding a raised glass of Royal Gaillac aperitif, the cavalier exudes a sense of celebration and conquest. His black attire contrasts sharply with the vibrant red background, creating a sense of energy and movement. The use of a historical figure—dressed in classical garb and positioned in a heroic stance—infuses the brand with a sense of tradition, luxury, and strength. The slogan "Apéritif & Vin de Dessert" positioned at the bottom of the poster emphasizes the versatility of the drink, suggesting that it can be enjoyed both before and after a meal. Cappiello’s ability to create imagery that not only advertises but also embodies the experience of the product is clearly seen here. The combination of grandeur, motion, and celebration is designed to appeal to a sophisticated audience, linking the drink to moments of victory and indulgence. Measuring 130 x 198 cm, this large lithograph was likely intended for display in bustling city streets or café windows, where its bold colors and iconic imagery would easily catch the eye of passersby. The stark contrasts and minimal yet dynamic composition are hallmarks of Cappiello's work and reflect his mastery of the advertising form. Today, Royal Gaillac posters, particularly those designed by Cappiello, are highly prized by collectors for their artistic and historical value. This poster captures the spirit of early 20th-century advertising, when brands sought to associate their products with cultural significance, luxury, and prestige. Cappiello’s ability to combine these elements in a visually arresting way ensures the continued legacy of his work as some of the most celebrated in the history of graphic design. Owning a poster like this offers more than just aesthetic appeal—it is a glimpse into a time when advertising was considered a fine art, with the power to influence and inspire. I always combine shipping for saving postage expenses Item ships within 1 business day after the receipt of the payment.The item will be shipped by registered airmail by Ukrainian Postal Service.Shipping takes 12-20 business days to USA, Canada, Australia and Japan.Shipping to Europe takes 7-15 business days. Money back policy: 14 days guarantee
Price: 2275 USD
Location: Vinnytsia
End Time: 2024-11-17T06:03:39.000Z
Shipping Cost: 0 USD
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All returns accepted: ReturnsNotAccepted
Type: Poster
