Ernest Borel

1921 Vintage La Fraisette Marque Unique Leonetto Cappiello Poster Art 116x156cm

Description: 1921 Vintage La Fraisette Marque Unique Leonetto Cappiello Poster Art 116x156cm This beautiful and iconic poster, "La Fraisette", designed by Leonetto Cappiello, is a prime example of early 20th-century French advertising art. Cappiello, often referred to as the father of modern advertising, revolutionized the field by using bold, striking visuals that were both simple and highly memorable. Created in the 1920s, "La Fraisette" advertises a strawberry-based liqueur, with the brand boldly displayed as "Marque Unique". The poster features a vibrant and playful female figure adorned in a costume of lush strawberry vines, holding a bottle of the liqueur. Her lively dance-like pose, paired with Cappiello's signature use of vivid colors against a black background, grabs attention and evokes a sense of joy and indulgence. This particular piece, like many of Cappiello's works, was printed using lithography, a popular method at the time for producing high-quality posters in large formats. The original posters were typically quite large, often measuring around 116 x 156 cm (45 x 62 inches), making them perfect for public display on walls and in cafés across Paris and other major cities​ Cappiello's style was groundbreaking for its time. Rather than relying on intricate details or text-heavy designs, he focused on a central, often humorous or whimsical figure that communicated the product's essence instantly. This approach transformed advertising into an art form, and original posters like "La Fraisette" are now highly sought after by collectors, often commanding significant prices at auctions due to their historical and artistic value. Owning an original "La Fraisette" poster is not just a connection to a bygone era of elegant advertising, but also a piece of art history that continues to influence modern design and marketing today.vintage good poster in good restored condition,it's an old poster, so I can't determine whether it's original or not I always combine shipping for saving postage expenses Item ships within 1 business day after the receipt of the payment.The item will be shipped by registered airmail by Ukrainian Postal Service.Shipping takes 12-20 business days to USA, Canada, Australia and Japan.Shipping to Europe takes 7-15 business days. Money back policy: 14 days guarantee

Price: 1365 USD

Location: Vinnytsia

End Time: 2024-11-07T18:30:20.000Z

Shipping Cost: 0 USD

Product Images

1921 Vintage La Fraisette Marque Unique Leonetto Cappiello Poster Art 116x156cm1921 Vintage La Fraisette Marque Unique Leonetto Cappiello Poster Art 116x156cm1921 Vintage La Fraisette Marque Unique Leonetto Cappiello Poster Art 116x156cm1921 Vintage La Fraisette Marque Unique Leonetto Cappiello Poster Art 116x156cm

Item Specifics

Return shipping will be paid by: Buyer

All returns accepted: Returns Accepted

Item must be returned within: 14 Days

Refund will be given as: Money Back

Type: Poster

Original/Licensed Reprint: Original

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